Paid media for local service businesses

More calls.
More jobs booked.
Numbers you can check.

OctAds runs Google Ads, Meta Ads, and Google My Business for contractors, cleaning companies, and home service brands across the U.S. — and builds the website, CRM, and creatives behind it.

Construction House Cleaning HVAC Roofing Home Care
CAMPAIGN OVERVIEW LIVE
Leads this month
142
↑ 38% vs last month
Cost per lead
$24
↓ 19% vs last month
Booked jobs
57
↑ 22% vs last month
Ad spend ROAS
5.8x
↑ 1.2x vs last month
Leads / weekLast 7 weeks

What we do

Everything that turns ad spend into booked jobs

One team handling media, site, CRM, and creative — so nothing falls through the cracks between vendors.

01

Paid Media

Google Ads, Meta Ads, and Local Service Ads built around the way homeowners actually search for your service — by intent, urgency, and zip code.

02

Google My Business

Profile optimization, review strategy, and local pack visibility — the listing most homeowners check before they ever visit your site.

03

Website & Landing Pages

Fast, mobile-first pages built to convert clicks into calls and form fills — not just look good in a portfolio.

04

CRM Setup (GoHighLevel)

Every lead tracked, tagged, and followed up automatically — so no quote request sits in an inbox for three days.

05

Creative Production

Ad creatives, before/after content, and social templates built to stop the scroll of someone who needs work done now.

06

Reporting You Understand

Plain-English monthly reports tied to jobs booked and revenue — not vanity metrics no one asked for.

Who we work with

Built for the trades that keep America's homes running

Every playbook below is tuned to how that specific industry gets hired — not a generic template stretched across five verticals.

Construction

House Cleaning

HVAC

Roofing

Home Care

How we start

From first call to first lead, in under three weeks

1

Audit

We review your current ads, listing, and site — and show you exactly where leads are leaking out.

2

Build

Campaigns, landing pages, and CRM workflows go live, tuned to your service area and crew capacity.

3

Launch

Ads go live with tracking on every call and form — so we both see what's working from day one.

4

Optimize

Weekly adjustments based on cost per lead and jobs booked, not just clicks and impressions.

Why OctAds

"Most agencies hand you a dashboard. We hand you booked jobs — and explain exactly how we got there."

One vertical, deep — not ten, shallow

We only work with home service businesses, so every test we run for one client sharpens results for the next.

Media, site, and CRM under one roof

No finger-pointing between your ad agency, your web guy, and your CRM tool — it's all built and tracked together.

Reports tied to revenue, not impressions

Every monthly report answers one question: how many jobs did this turn into, and at what cost.

Let's talk

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full pipeline of leads looks like?

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